Impacting Consumer Travel Booking Decisions with Rich Media
Travel planning is inherently ‘experiential’. As part of their planning process, consumers continually search for as much detail on what type of experience they will be having on their trip before and after they make their booking. Using rich media is a very effective way of conveying very detailed travel information. Whether a consumer is booking a holiday and wants detailed views of a resort’s pool, or she is traveling for business and wants to see the details of the fitness center that she will be using while there, rich media can help answer those questions, allay fears, and close the sale. If a picture is worth a thousand words, then rich media – in selling travel – is worth a thousand bookings.
VFM offers a complete set of rich media solutions – from a variety of rich media productions designed to showcase a travel supplier’s offering and entice consumers to book with them, to content hosting, management and distribution solutions designed to ensure that a supplier’s rich media will be viewed by, and influence the purchasing decisions of, as many potential customers on as many electronic channels as possible.
Rich Media Distribution
Get the most out of your rich media investment by ensuring that it can be viewed by consumers wherever they may find you online. VFM distributes your media to more than 20,000 online travel agencies, travel research sites, search and meta-search engines, portals, meeting planner sites, corporate booking engines, and GDSs, so your media can be viewed, and impact the purchase decisions, of millions of consumers researching travel on those sites. Click on the graphic to view VFM's Media Distribution.
Vscape® Media Manager
Gain control over digital content management across the electronic channel. VFM’s Vscape is a web-based digital asset management solution that greatly simplifies digital content management and distribution across all electronic channels - providing hotel brands and properties as well as other travel suppliers with a single point for the input, storage, management, and seamless electronic distribution of all of their rich media marketing content. Hotels are able to control distribution of their rich media assets to thousands of travel sites and GDSs, selectively choosing which of their assets to distribute and where – ensuring a consistent and up-to-date image, messaging and branding across all electronic channels.
Rich Media Production
We offer a complete range of rich media production services designed to meet the needs of any hotel, from economy to luxury resort. Our portfolio of productions includes digital photography, 360° virtual tours, videos, PhotoMontages, PhotoFlicks® and Flash Presentations.
And with literally thousands of rich media productions under our belt, VFM has the critical expertise necessary to know how to showcase your property in the most effective way for online use. Tour our rich media gallery.
