360 degree “virtual tour” images are quickly becoming the de facto standard for basic online imagery for all types of hotels – from economy and limited service to high-end business hotels and luxury resorts. The reason for this is that consumers shopping for a hotel online want to see where they are going to stay and virtual tours provide them with the most complete all-around interactive view of a hotel.
By transforming the photographic image from a flat, two-dimensional world to a 360 degree virtual reality view, virtual tours allow consumers to explore a hotel online as if they were there. This, in turn, provides them with the confidence that the hotel and room they are about to book will meet their expectations – thus making it more likely that they will indeed book. Our clients’ studies show that look-to-book conversion rates increase almost 100% when a hotel features virtual tours.
Benefits of Virtual Tours
- Give consumers more complete -- and more engaging -- visual information than with static photographs
- Make your property stand out in a crowded online environment
- Increase consumers’ confidence in your property and their motivation to book
- Combat “commoditization” by differentiating your hotel based on value, not price
- Increase bookings and look-to-book conversion rates
Virtual Tour Production Packages
Our Standard Virtual Tour production package offers quality image production at an economical price and is perfectly suited for economy to mid-range hotels. For higher-end hotels that want premium quality in their online display we also offer a Premium High Definition Virtual Tour package delivering superior quality, high-definition imagery. For those hotels also in need of digital still imagery, in addition to our virtual tour production services, we also offer standard and premium digital photography services.
Standard Package Features
- Production of 10 standard 360° virtual tour digital images (additional images can be ordered)
- Includes up to 3 hours of photography of the Client’s property
- Images are produced in panoramic (360° x 90°) format in medium resolution JPEG (250-350K per image) as well as in Flash
- Optional still image photography consists of the production of standard quality digital photo images (minimum 1200 x 1600 pixels at 300dpi resolution)
- All copyrights of the finished images produced are owned by the client
View samples of our Standard Virtual Tours in our client gallery.
Premium High Definition Package Features
- Production of 10 Premium High Definition Virtual Tour images (additional image can be ordered)
- Includes up to 2 days of photography of the Client’s property
- Images are shot using high-end digital camera (minimum 10 mega-pixels) and lighting equipment
- We utilize High Dynamic Range (HDR) techniques with multiple exposures (layer masking) for optimal lighting, color vibrancy and rendering of all parts of the image
- At client's choice, images are produced in ultra-wide panoramic (360° x 140°) or full spherical (360° x 180°) format
- Delivered in medium resolution JPEG and Flash (250-350k per image) as well as high-resolution Quick Time (MOV) format (full screen) up to 5000 x 10,000 pixels)
- Optional still image photography consists of the production of high-quality, high-resolution digital photo images (minimum 10 mega-pixels) utilizing HDR techniques
- Digital still images are outputted in medium- and high-resolution JPEG and TIFF formats
- All copyrights of the finished images produced are owned by the client
View samples of our Premium HD Virtual Tours and Premium Digital Photos in our client gallery.
